PanGo Networks is a leading product and software technology company that offers intelligent wireless location-based systems. Their wireless RFID (Radio Frequency Identification) B2B solutions are aimed at enhancing critical business processes like asset tracking, context-aware information management, and workflow optimization.

Challenge

PanGo wanted to achieve “higher online visibility” to:

• generate more leads

• reach more of their target audience.

• increase their brand awareness.

• attract “more traffic” (i.e. prospects) to their website, www.pangonetworks.com.
  

Higher online visibility would be achieved by improving PanGo’s ranking results in top search engines such as Google and Yahoo!

Solution

Over a 2-month period, enContext:

• researched and analyzed Search Engine Optimization (SEO) solution components for PanGo.

• recommended which website pages to optimize and the specific keywords to use on those pages.

• advised PanGo on how to incorporate specific keyword changes into existing page content.

• developed a linking strategy for PanGo to use with partners and affiliates.

• implemented SEO changes to the technical coding of the website.

• generated reports that showed the results of implementing SEO.

Results

Following enContext’s implementation of recommended SEO techniques, PanGo has seen:

• increased website-generated leads.

• dramatically Improved Rankings – of the seven optimized search terms, three terms placed pangonetworks.com on the 1st page of Google or Yahoo! natural search results. The other four terms placed on the 2nd or 3rd pages. This compares to a pre-SEO implementation ranking of 4th page for two terms, 17th page for one term, and page 100 or higher for the remaining four terms.

• increased website traffic of 34%.